OBJECTIVES OF MARKETING

  1. TO GET THE HIGHEST PRICE POSSIBLE IN THE MOST EFFICIENT MANNER.
  2. TO GET QUALIFIED AND MOTIVATED BUYERS INTO YOUR PROPERTY UNTIL IT IS SOLD.
  3. TO KEEP YOU INFORMED ABOUT THE RESULTS OF MY ACTIVITIES EVERY WEEK.

PLAN OF STRATEGY

  • Submit property to multiple Multiple Listing Services.
  • Call you every week with an update.
  • Put property on multiple websites: Realtor.com, Zillow, etc.
  • Develop a list of features and benefits of your home for other brokers to use with their potential buyers.
  • Email the features sheet to the top 80% of agents in the marketplace for their potential buyers.
  • Exposure through the Intero agent referral network to the top Intero agents in Silicon, Alameda, Contra Costa, San Joaquin counties and throughout California.
  • Tele-market (target calling) 8 hours per week to find a buyer for your property.
  • Contact over the next 7 days my: buyers leads, center of influence and past clients for their referrals and prospective buyers.
  • Put up “For Sale” sign and electronic lockboxes.
  • Put on Brokers tour for maximum exposure.
  • Follow up with agents that have shown property to get an offer and or feedback from their buyer.
  • Receive an offer or offers and strategize a response or acceptance.
  • Call each week with progress reports on the escrow.
  • Close escrow and finish sale.